Marketing Strategy
We’ve all heard the phrase ‘put the cart before the horse’ and, no doubt, at times been guilty of putting things in the wrong order.
Our unique 3-step approach reinforces the need for strategy before tactics and helps our clients define a marketing process to put structure around monthly, quarterly and annual revenue generating activities. We then work with you to prioritise what you should be doing and how it fits into your overall strategy.
Step 1 – High-level conceptualisation of how your offering will penetrate your market. This is your long-term, go-to-market strategy and may cover 3-5 years, or longer.
Step 2 – Identify the tools, the sales and marketing collateral, software and processes you will need and use to execute your strategies.
Step 3 – The mediums and tactics you use to execute your strategies to achieve your goals.
Our successful 3 step strategic marketing process ties together all your go-to-market activities, strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
