Capstone Marketing can help you take you business online. We build high performing websites for small businesses based in Wollongong and Shellharbour.
For an established business, we can help redesign your existing website to increase your online visitors, conversions, and sales. Unlike many web design agencies we put SEO first. Building a great looking website is great but it’s important that it’s also designed to bring traffic to your website.
Our digital acquisition process.
Step 1 – Attract
The first step is turning a stranger to your business into a visitor. This is done by drawing in new contacts to your website by answering the questions they are asking online, specifically with blogging and SEO (supported by tactical use of Google Adwords if applicable).
Step 2 – Convert
Once the visitor is on your website, we make sure you’re offering multiple places to convert. This can be done by having clear call-to-actions, landing pages, and forms strategically placed across your website.
Step 3 – Close
At this point, the contact has now given you their information and ready to be nurtured through the buyer’s journey. This involves email marketing, nurturing for leads or beginning the sales process for marketing qualified leads.
Step 4 - Delight
At this stage you’ve qualified the lead, and successfully sealed the deal. But the work isn’t done yet. You need to continuously engage with your customers and provide ongoing value and support.